So, I’m going to post this blog despite my feelings that *most certainly* I will be flamed for what will be said. But it’s my blog, and I’ll write if I want to! Flame away, or join the cause – all comments welcome.
Here’s the most recent drama in the book-publishing world:
Basically, it involves a mega-multi-million dollar publisher attempting to seize control of the e-book market. Here’s how it all shakes out:
E-books, or digital books, available for devices like the Amazon Kindle, or the new B&N Nook, are available on Amazon.com. And Macmillan Publishing sees fit that they need to charge the consumer between $12 – $15 dollars to be able to download said book to one’s device. Yes, you read that right – for the cost of a trade paperback book, you could be the owner of an e-book!
Amazon had a policy wherein e-books needed to be at a price point below $9.99. Discussion about said prices ensued. Amazon pulled the ‘purchase’ button from all of Macmillan products. Then on the very next day retracted their stance, and are supposedly going to reinstate the Macmillan purchase buttons.
I’m sorry, but this really chaps my a$$. First off, the ‘Big New York 6’ didn’t give a cr&% about e-books until the last three years. E-books have been selling very well on other sites for years. And then the ‘Big 6’ took a look and came to the obvious conclusion that, “Hey! E-books sell!” Wow, surprise, surprise. Small press has known this for years. Okay, pardon granted, Big 5. But to be so greedy to charge over $10.00 for an e-book? That’s where I draw the line.
“Oh, but Macmillan has the author’s interest at heart. We (as authors) don’t make much on sales anyway, and they are protecting us.” – No, sad to say, author, they only have their pockets in mind here. Seriously, they’re saying . . . oh, then we will all get a better price. Yeah, sure. Let me ask this simple question – Beyond the initial publishing (editing, acquiring, distribution costs, printing costs, marketing, advance to author (haha), and operating costs), what out of pocket costs does an e-book create? In reality, the listing (may cost), the creation (using specific software – and we all know that software costs), employee time to post to sites, that’s about it. There are NO other costs (unless the e-book is the ONLY edition). So, why Macmillan can you charge so much for an e-book? And as far as your percentage – it’s PEANUTS- and the author only will get cents per sale. Pitiful.
Small press has the e-book done right. First, we as authors make (based on my current small press publishers) closer to 50%. And why the heck not??? It does NOT cost the publisher one iota to produce multiple copies of an e-book! Next, I find it appalling that most of my author friends are accepting an e-book contract that states they get a percentage (usually 15%), off of net for the sale of the e-book. Net will mean that by the time everyone takes their percentage, and then costs, you’ll be left with less than a few pennies per sale. Yeah, do you still think that Macmillan is in it for you? So many authors have been snowed by the ‘we’re in it for you, and want to make you more money’ thing that Macmillan has been spouting. Bull. They’re in if for THEM, and ONLY THEM! They don’t care about your readership, about how your customers will have to pay more, or IF your readership would be willing to doll out more green. It’s a one-way street – and I’m really surprised by the number of my authorly friends who have fallen for this fallacy. I’m NOT a mathematician, but when it comes to my money – I KNOW the difference between net and gross sales.
What this really equates to is this – Macmillan is after the sales. They are expecting that the consumer will just buy blindly the e-book at such an inflated costs. Greed, pure and simple – and after years of denying that the e-book would sell, it makes it even that much more disgusting to me.
I’ve been asking readers for six years, “why do you buy an e-book?” and attended several panels at conventions geared to finding out the answer. So, let me enlighten (with my six years of wisdom, asking real readers what they thought about the e-book).
First, there is the tentative sale. These are the consumers who wonder, ‘will I like this book’. And certainly, the lesser the dollar spent, the more likely the sale. These consumers also are likely to then purchase the ‘real deal’ if what they read is likable.
There is also the convenience customer. They buy the book because it is readily available, no wait, no driving to a store. But let me ask this – which would this group pay more for – the frozen lasagna, or the home-made one from the Italian restaurant up the street? Of course, you get what you pay for!!! So, the frozen variety, while it is readily available, it’s also not up to snuff with Mama Genovias’ one that you have to order and wait for. That is the e-book – readily available, but should NOT cost the same as the real-deal.
Then comes the both consumer. This consumer likes to have a hard copy that will be covered, sheathed and never opened upon their shelf. They buy an e-book so they can read it again, and again, and again, without any wear to the initial product.
Then there is the traveler (less frequent in our current state of economy) who likes to have 99 books in hand at any given point.
And lastly, there is the ‘ever-faithful-reader’ who will buy anything that their favored author puts out. Even then, these buyers draw a line. Why would they buy an e-book (that can’t be signed)? These consumers want to have their name emblazed by the pen of the author, stating something like, “thanks to my number one fan, much love, X author.” Can’t do that with an e-book.
Speaking of economy – how does Macmillan expect that people who are out of work, being laid off, and basically losing their income – to be able to afford books? I guess they don’t. I’m sorry, but that is an epic fail all around. As an author, I can NOT survive without my readership, and neither can they. Why do they think that now is the time to increase the price of e-books? Seriously. If the majority of the population can’t afford a trade paperback at $12.00, how do you expect that an e-book at the same price point will sell? Wouldn’t now be a time for the publishers to offer discounted products - stimulate the need/want, as opposed to quashing the needs of the majority of the public? I would look very favorably upon a publisher who offers discounts at a time of need.
Maybe they’re optimistic (or greedy). Or maybe I’m just pessimistic (or seeing it for what it really is)? Either way, I think that the consumer should tell Macmillan just what we think about their new price point – take it and stuff it!
I firmly believe that e-books should not cost the same (or even close to) the price point of a print book. Certainly a print book means that there is an actual cost to produce said product (no matter how low or not), whereas the e-book, it is straight greed.
I rest my case.
